From demand deconstruction to solution reconstruction: an innovative methodology for a PACK enterprise.

time:2026-10-12
In the research and development center of energy-gathering new energy, a special whiteboard is hung, which is full of demands marked as "impossible" by customers--" battery pack the thickness should not exceed 15mm "," the charging time should be compressed to 30 minutes "," the cycle life should reach 10,000 times "," the cost should be reduced by 50% ". These "impossibilities" are not the reasons for rejection, but the starting point of innovation. The team of engineers who gather energy for new energy has a unique set of "reverse engineering" methodology, specifically dismantling these seemingly unsolved challenges.
Step 1: Requirements deconstruction-find the true boundary of "impossible. When the customer says "the thickness of battery pack cannot exceed 15mm", the engineer will not directly reply "unable", but ask: why do we need 15mm? Is it installation space limitation or heat dissipation requirement? Is it weight sensitive or appearance requirement? Through layer-by-layer questioning, it is found that the real pain point of the customer is "the scooter floor space is limited and the motor and controller need to be contained". Therefore, the scheme changes from "compression battery thickness" to "redesign the layout of the base plate"-the battery is flat and embedded, the motor is side-mounted, and the controller is integrated into the handlebar. Finally, the battery thickness is 18mm, but the overall solution meets the core demands of customers.
Step 2: Technical mapping-find unknown solutions in known fields. When the customer requires "the charging time to be compressed to 30 minutes", the engineer searches in the internal technology Library: What is the limit of the current fast charging technology? Where is the bottleneck of electrochemical system? What are the constraints of thermal management? Through mapping, it is found that the limiting factor is not cell itself, but charging interface current carrying capacity. As a result, the solution changed from "increasing the cell rate" to "optimizing the interface design"-using dual-interface parallel charging, the single-interface current was halved, and the total charging time was compressed to 35 minutes, which was close to the customer's goal.
step 3: cross-border reference-stealing teachers' learning skills from other industries. When customers require "the cycle life reaches 10,000 times", engineers jump out of the battery industry and learn from mechanical fields such as bearings and gears-fatigue life design of these industries, stress distribution uniformity and material defect control are emphasized. Therefore, the "gradient pretightening force" design is introduced into the scheme. Cell the high clamping force in the central area and the low clamping force in the Edge area make the expansion stress evenly distributed, and the cycle life is increased from 6000 times to 8500 times, although it has not reached 10,000 times, it is close to the theoretical limit.
Step 4: Prototype Verification-use data instead of hypothesis debate. Every "impossible" solution will enter the prototype verification phase within two weeks. Quickly make samples, design comparative experiments, collect measured data-use data to prove "possible" or "impossible", instead of arguing in the conference room. A customer requires a "cost reduction of 50%". Prototype Verification shows that through material substitution and process optimization, the cost can be reduced by 35%, but further cost reduction will sacrifice safety. In front of the data, the customer accepted 35% of the plan and adjusted the product pricing strategy.
Step 5: knowledge accumulation-making an innovation a permanent asset. The experience of every "impossible" project will be coded as a case of internal knowledge base-the list of questions for demand deconstruction, the retrieval path of technology mapping, the industry map for cross-border reference, experimental design template for prototype verification. These knowledge assets make subsequent projects less detours and new engineers grow rapidly.
The "reverse engineering" of gathering energy and new energy is not against customers, but co-creation with customers. When customers say "impossible", what they hear is not rejection, but Invitation-invitation to explore boundaries and define possibilities together. This innovative methodology enables energy gatheringIn the past ten years, new energy has transformed hundreds of "impossible" into "possible" and turned customers' pain points into highlights of products.