Juno New Energy’s “secret to going global”: How a single battery pack wins over European and American customers
time：2026-09-02
On the golf course in North America, the electric ball car-mounted player slowly drove past dewy's fairway, and the lithium battery pack battery pack under the chassis worked silently; In European families, the wall-mounted energy storage battery was linked with the roof photovoltaic, reserve energy for the lights at night; In factories in Southeast Asia, the AGV handling robot shuttles along the magnetic stripe, supporting the all-weather logistics operation battery pack. Battery pack of these scenarios are printed with the same name: energy gathering new energy. From Dongguan factory to the global market, this Chinese enterprise has completed the Advanced globalization from "product export" to "brand root" in nearly ten years.
Compliance first: a "pass" across standard barriers ". European and American markets have extremely high access thresholds for battery products-UL 2580, UN 38.3, CE certification, IEC 62619, EU new battery regulations...... From the very beginning of its establishment, juanneng new energy has regarded compliance capability as its core competitiveness. The company has set up a special compliance team to track the regulatory trends in major global markets and lay out certification work in advance. An energy storage battery completed carbon footprint accounting and digital passport development 18 months before the new EU Battery regulations came into effect, becoming the first batch of compliant products and seizing the market opportunity.
Localization services: from "far away" to "near in front of us". Juanneng New Energy has set up regional service centers in Germany, the United States and Southeast Asia, equipped with local engineer teams and spare parts warehouses. Technical problems of European customers will be responded by German engineers within 4 hours; Urgent orders from North American customers will be delivered within 48 hours from Los Angeles front warehouse; On-site debugging of Southeast Asian customers, supported by the local team on-site. This kind of "localization service" network makes the response speed of "Made in China" even surpass that of local brands.
technology Co-creation: from "supplier" to "partner". Gather Energy new energy and establish a joint laboratory with European and American strategic customers to jointly develop the next generation of products. An American golf cart brand cooperated with Juneng New Energy to develop IP67 waterproof battery, which reduced the charging time from 8 hours to 1 hour, becoming the annual explosion of the brand; A German energy storage system integrator and energy-gathering new energy jointly developed household optical storage all-in-one machine and won the Red Dot Design Award. From "production according to the picture" to "joint innovation", the deepening of the relationship has brought about the promotion of brand value.
Cultural integration: from selling products to building trust ". The overseas team that gathers new energy resources not only knows technology, but also culture. German customers attach importance to the rigor of documents, and gather energy new energy to provide German technical manuals and test reports; American customers attach importance to the timeliness of response, and the team promises to reply by email within 24 hours; European customers attach importance to environmental protection commitments, the company actively disclosed the carbon footprint and recovery plan of the whole life cycle. These details are not visible in business terms, but are crucial in trust building.
When "Made in China" changes from cost advantage to value advantage, it gathers new energy use compliance, service, co-creation and culture, and writes a new chapter of globalization. Behind a battery pack that wins European and American customers is a system that wins world respect.
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